What do you want your audience to do?
Find you. Click. Subscribe. Register. Sign up. Opt-in. Call.
Like. Follow. Share. Rave about you. Love you.
Buy. From. You.
Is it working?
Is your audience increasing? Your email list growing? Your phone ringing? Are you making sales?
Do they? Love you.
stop
throwing money, time, energy (and Steve) into marketing that is not working
start
focusing on marketing that reaches, touches, and moves your audience
You cannot risk NOT knowing what is and what is not working in your marketing.
You may have a lot of ingredients in the kitchen, but if you can’t turn them into a meal that people crave for they are not much use.